Digital marketing manager
Amulya
Bhatawadekar
Two-time founder. I've owned strategy, content and paid media end to end for 225+ brands across 17 industries, from regional banks to CPG. That includes 100+ healthcare providers. Every logo, poster and reel here is my own work.
Experience
Testimonials
Their willingness in starting up our Instagram account and taking the lead on developing social media content was pivotal in marketing our office and reaching out to more students.
We worked with the team for our social media and Meta Ads, and I was happy with the results. The advertising helped us reach more people and we saw an increase in footfall at the clinic. They also understood how to present our Panchakarma and Ayurveda services online without making the content too complicated.
We worked with the team for social media management and content creation for our real estate projects in Pune. I particularly liked the creativity they brought into the content. They were able to understand the residential projects and present them in a way that was much more interesting for potential customers.
Experience
UT Dallas
Marketing & Operations, Office of Immigrant and Citizenship ServicesOct 2025 โ May 2026
My first US role. A department with no marketing specialist and no social presence, serving students who needed immigration information they were not reliably getting.
Case study
Digimulya
Founder & Digital Marketing Strategist2020โ2024
My first company, founded during COVID. I built a 13-person team across design, video, web, content and paid, and ran marketing for 125+ brands across 17 industries.
Case studies
Client results
GlobMedTech
Co-Founder & Digital Lead2023โ2024
My second company, co-founded to fix one problem: excellent doctors who were invisible online. Marketing and patient-data software, built together.
Case study
More healthcare clients
Testimonials
I found Digimulya through Facebook and decided to go with them after reading the testimonials. I called Amulya, and even though she was officially on leave, she spoke to me respectfully. In our first meeting she clarified almost 70% of my concept. The team started work on my logo and website, and met my expectations exactly.
I had a very good experience working with the team for our logo and website. What I really appreciated was how quickly they delivered the logo and then moved ahead with the website without unnecessary delays. The website was fully functional, SEO-friendly, and looked professional.
I liked the way they handled the content and presented our wealth management services in a professional but easy-to-understand manner. The social media work was consistent and the ads helped us get better visibility.
Really liked the creative work done for Prasaditi. We got brochures, flyers and social media content designed, and the overall quality was very good. They took our basic requirements and turned them into designs that looked much more professional. I also liked that the social media content didn't feel repetitive.
We're extremely happy with our logo. We wanted something that represented both the finance and real estate industries while combining a symbolic element with a strong wordmark. The final design captured exactly what we had in mind.
We worked with Amulya for our social media management, and it was a really good experience. What stood out was her creativity and the out-of-the-box ideas she brought to our content. She took the time to understand our Ayurvedic treatments and found different ways to communicate them instead of using the same type of content repeatedly. She was also very consistent with timelines.
Creative portfolio
Logos, campaigns, reels and websites from Digimulya, GlobMedTech and UT Dallas. Every piece here is my own work.
UT Dallas work
Giving Day donation driveUT Dallas OICS
International student storiesUT Dallas OICSCampaign and print design
Video reels
Rakhi collectionMouktik Touch
Creator collaborationMouktik Touch
At-home facial kit launchMouktik Touch
Summer skincareMouktik Touch
SUB-KISAN farm loansSangli Urban Bank
Home loansSangli Urban Bank
Tree planting driveSangli Urban BankGiving Day donation driveUT Dallas OICSInternational student storiesUT Dallas OICS
A doctor's problemGlobMedTech
Digital clinic for doctorsGlobMedTech
For gynaecologistsGlobMedTech
Designing for a clientDigimulya
At the design deskDigimulya
Brand animationDigimulyaWebsites
Digimulya clients
Designing for a clientDigimulyaAt the design deskDigimulyaBrand animationDigimulya
GlobMedTech clients
A doctor's problemGlobMedTechDigital clinic for doctorsGlobMedTechFor gynaecologistsGlobMedTechLogo design
DigimulyaMy first companyGlobMedTechMy second company
IPHERMedical education
Fit via NutritionNutrition clinicSarvadnyaa AyurvedaAyurvedic clinic
FinProp ManagementFinancial & property services
ERA Property ConsultantsReal estate
Sahyadri RaanmalaAgriculture & dairy
The Himalayan HavenHospitality
BrahmankoshHeritage tourism
Prata SolarSolar energy
Vyom InteriorsInterior design
RevaaHair & beauty salonSukhadanta Dental ClinicOrthodontic & implant centre
DharrฤWellness
Sangli Urban BankRegional co-operative bank
GenericartGeneric medicine retail
Prasanna FinanceWealth management
PrasaditiMedical equipment
Magic FlairsFood flavour manufacturing
AyurbreezeAyurvedic hair & skin
RJ Realty ServicesReal estate
My HolidayTravel
SpeakingChalkE-learning, Australia
Ting Ting FoodsGhost kitchen
The Tempting TreatsGhost kitchen
Joshi BandhuFresh produce
Gad GymFitness
FMCCSFinancial servicesDatar PanchabhautikAyurvedic educationDhage HealthcareCardiology & Ayurveda
Shree Vishwaroop AyurvedaAyurveda & PanchakarmaGadave ClinicHomeopathySkills
Digital
- Social media strategy
- Content strategy
- Paid media: Meta & Google Ads
- Local SEO & Google Business Profile
- Email marketing
- Campaign management & optimization
- Social media analytics
- AI-assisted content workflows
Design
- Brand identity
- Logo design
- Social media creative
- Reel scripting, shooting & editing
- Print collateral
Development
- Website development
- Landing pages
- On-page SEO
- E-commerce and marketplace listings
Tools
- Meta Business Suite
- Google Ads
- Google Analytics
- HubSpot
- Hootsuite
- Canva
- Adobe Photoshop
- Premiere Pro
Certifications
Academic projects
Five projects from the MS Marketing program at UT Dallas. Click any card for findings and recommendations.
๐ฅฉ MKT 6343 ยท Spring 2025Meat Snacks Social Strategy Conagraโs meat snacks category: Slim Jim, Dukeโs and FATTY
What it was
An evidence-based social content strategy for three Conagra brands, proposed for 2025โ26. Gap analysis, social media audit, sentiment analysis, competitor analysis, current and target market, strategy, budget, timeline and content plan.
Key findings
- Slim Jim is bold and meme-driven on Instagram and TikTok with a strong young male following, but almost no user-generated content.
- Dukeโs leads with artisan heritage storytelling to a 30โ50 audience, and has little presence beyond Instagram.
- FATTY positions on product benefit with rugged outdoor branding, and under-uses video and creators.
- Competitors each own a lane: Chomps on health certification and DTC, Jack Linkโs on mass recall and sports humour, Archer on organic and premium.
Recommendations
Build UGC programmes and consistent campaign hashtags for Slim Jim.
Move Dukeโs storytelling into Reels and Stories with food and lifestyle creators.
Increase short-form video and influencer collaboration for FATTY.
Team
Group project ยท Jindal School of Management, UT Dallas
๐ก HubSpot ยท Fall 2025SecureShield CyberSystems B2B demand generation for a Dallas cybersecurity company
What it was
A full funnel for a B2B cybersecurity firm selling endpoint protection to small and mid-sized US businesses through demos and annual licences.
Key findings
- Primary persona: an IT manager at a 75-person DFW accounting firm, buying after a cyberattack attempt or an auditor request.
- Targeting built in DataAxle by geography, industry, company size and job title across Texas.
- A 6ร9 direct mail postcard to 10,000 prospects costed at $4,413.80 all-in.
- HubSpot workflow: seven-day delay after mailing, landing-page and form branches, opener and non-opener email splits, A/B tested versions, and active plus static list segmentation.
Recommendations
Measure on closed-won annual contracts, supported by demo bookings and free assessment submissions rather than opens and clicks.
Team
Group 4 ยท Amulya Bhatawadekar, Kavita Khetawat, Nikita Jhalani
๐ค Marketing competitionMoodMe Marketing Strategy Go-to-market for an AI emotion and motion detection company
What it was
A marketing strategy for MoodMe, whose AI facial and motion detection powers AR try-ons and fan engagement: past work with Gucci, FIFA, GUESS and Qatar Airways.
Key findings
- Retail AI adoption is driven by three uses: personalised recommendations from emotion tracking, AR and virtual try-ons, and real-time insight used to adjust displays and promotions.
- MoodMeโs proof sits in named brand collaborations rather than in its own marketing.
Recommendations
Lead with the client work as evidence, and target retail and e-commerce where AR try-on already has a proven conversion case.
Team
Amulya Bhatawadekar, Lagan Talley, Maheen Azeem, Nikita Jhalani
โ ENTP 6370ChessInfinity A venture concept for the chess industry
What it was
Learn, compete and rise: a coaching marketplace, learning app, offline โChessInfinity Zonesโ and a sponsorship portal, built to unify a fragmented industry.
Key findings
- Coaching is expensive and unorganised, and players drop out for lack of funding.
- Platforms are fragmented, with no single ecosystem for learning, competing and being discovered.
- Unmet needs: personalised learning paths, verified coach discovery, progress tracking, and a route to earning.
Recommendations
Run a hybrid model: online marketplace for reach, offline zones in schools and community centres for trust, and a sponsorship portal to keep funded players in the game.
Team
Team 07 ยท Amulya Bhatawadekar, Sathvik Natarajan, Subodh Nikumbh, Javier Sauceda
๐ฆพ Pharmacy robotics ventureThe Arm Lighter, stronger, more accurate robot arms for pharmacies
What it was
A compact robotic arm for retail and community pharmacies, built on Variable Stiffness Actuator technology developed at UT Dallas.
Key findings
- Pharmacies process hundreds of prescriptions daily, and labelling, sorting, counting and packaging are still manual and error-prone.
- Existing automation such as PacMed and ATDPS still needs human input and cannot verify pill accuracy.
- The VSA design has no sliding or rolling parts, adjusts stiffness in real time, and is safe to work alongside.
Recommendations
Apply Druckerโs โhit them where they arenโtโ strategy: target the small and retail pharmacies the automation giants ignore, then hold the niche as the embedded standard.
Team
Team ยท Alex Bowser, Amulya Bhatawadekar, Shreya Bhatt, Sarah Debord
Contact
Graduating May 2026 ยท open to digital marketing, social media and marketing manager roles across the US.
Download my resume
Digital Marketing Manager resume, as a PDF.
Want to see more of my creative work?
Logos, campaigns, reels and websites, all in one place.
Get in touch
- โamulyabb01@gmail.com
- ๐ผlinkedin.com/in/amulyabb
- ๐Houston, TX ยท Open to relocation
- โ Authorized to work in the US (F-1 OPT, eligible for STEM extension)
- ๐MS Marketing, UT Dallas ยท May 2026
What I bring
- Full ownership: strategy, content, paid media and creative in one person
- 225+ brands across 17 industries, two companies founded and led
- Design and production in-house: every logo, poster and reel is mine
- Local search at scale: 60 bank branches and 30โ40 clinics on Google Business Profile
